Breeders have a sign-up section – https://crescatori.royalcanin.ro/inregistrare through which new kennels can make a new registration request at any time. The application must be approved by a Back Office Admin. Once approved, the Admin is assigned the position of Brand Ambassador.
There are 3 types of users on the platform: admin, brand ambassador, kennel.
The admin has access to all the features in the back office – CMS content management, promotional items, Pro products, kennels, kennel posts and brand ambassadors.
The brand ambassador has access to the assigned breeders.
Users have access to pro products – details and news, adding items, loyalty points, puppy kits orders, and promotional orders.
For Promotional Items and Puppy Kits there is always a stock update in WMS and the whole process is automated.
The gamification system is only for breeders and encourages them to be present in the community. Thus, for simple actions such as a Facebook post, a kennel post, a Puppy Kit application or participation in contests, partner breeders accumulate points with which they can purchase promotional products from the platform.